A Study on Customer Satisfaction on Hero Motocorp
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Date
2016-09-07T13:39:29Z
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Abstract
In this project, an attempt has been made to ―study on customer satisfaction in Hero Moto Crop‖ This study has been conducted to analyze the customer‘s satisfaction level with special reference to Hero Moto Crop in Bangalore. Customer satisfaction includes factors like quantity, quality, products and service, Cost etc., they have large number of customers all over India, but this study has been conducted with special reference to customers in Bangalore only. The study was conducted among the population of 120 where the sample size of 100 was drawn from the population. The sampling technique used in this study is stratified simple random sampling. The research design used for the study is descriptive research design. A questionnaire was used to interview the 100 respondents. The secondary data was collected through company website. Percentage analysis and statistical tools like chi-square for data analysis and interpretation. The analysis and inferences were made according to varied opinions of the respondents regarding their quality of service and their behavior customers towards the Hero Moto Crop and also their opinion towards the competition of two wheelers vehicles. The attributes that influence the customers quality,service availability of spares value of money offered etc. The customer has given excellent rating for Hero Moto Crop in Domlur based on the inference till conclusion points towards their recommendations for satisfaction among the customers and there by the company to attract more numbers of customers.
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Harish Kumar P, A Study on Customer Satisfaction on Hero Motocorp, 13VFC24067