The impact of influencer marketing on consumer purchasing decision
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Date
2024
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Publisher
NHCE
Abstract
In the Marketing world Influencer Marketing has been capturing a large space in the mind of brands. With growing internet usage and effective ways to target the right audience - Digital marketing has gained its importance. Especially with influencer marketing where with the advent of social media the way of interacting with consumers got revolutionised. Though Digitalization in India and usage of the internet has increased since 2015, Social media has gained its attention during pandemic years.