A Study on Effectiveness of Corporate Social Responsibility Activities on Brand Building
| dc.contributor.author | Chandan Prasad, Sah | |
| dc.date.accessioned | 2018-10-17T07:38:41Z | |
| dc.date.available | 2018-10-17T07:38:41Z | |
| dc.date.issued | 2018-10-17T07:38:41Z | |
| dc.description.abstract | Over the most recent twenty years, there has been an ocean change in the idea of the triangular connection between organizations, the state and the general public. Never again can firms keep on acting as autonomous substances paying little heed to the enthusiasm of the overall population. The development of the connection amongst organizations and society has been one of moderate change from a charitable conjunction to one where the shared enthusiasm of the considerable number of partners is increasing vital significance. ❖ CSR activities are part of our company’s marketing strategy. Such CSR activities improve goodwill of company which in turn helps to enhance brand image. ❖ CSR activities can be promoted to the investors and also educate them regarding CSR activities happening in the organization. ❖ When we are promoting our services to the people through CSR activities most of the people do not know about the company. Corporate social Responsibility (CSR), otherwise called corporate duty, corporate citizenship, dependable business, feasible mindful business (SRB), or corporate social execution, is a type of corporate self coordinated into a plan of action. In a perfect world, CSR strategy would work as an inherent, automatic instrument whereby business would screen and guarantee its adherence to law, moral models, and universal standards. Thusly, business would grasp obligation regarding the effect of its exercises on nature, shoppers, representatives, groups, partners and every single other individual from the general population circle. Corporate social Responsibility (CSR), otherwise called corporate duty, corporate citizenship, dependable business, feasible mindful business (SRB), or corporate social execution, is a type of corporate self coordinated into a plan of action. In a perfect world, CSR strategy would work as an inherent, automatic instrument whereby business would screen and guarantee its adherence to law, moral models, and universal standards. | en_US |
| dc.identifier.uri | http://hdl.handle.net/123456789/9951 | |
| dc.language.iso | en | en_US |
| dc.subject | Chandan Prasad Sah | en_US |
| dc.subject | 1NZ16MBA11 | en_US |
| dc.title | A Study on Effectiveness of Corporate Social Responsibility Activities on Brand Building | en_US |
| dc.type | Other | en_US |