A STUDY ON SUPPLY CHAIN MANAGEMENT AT KRITUNGA RESTAURANT
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Date
2017-08-10T08:30:24Z
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Abstract
Logistics and supply chain management is the key success factor for any restaurant in current
competitive market. With a view to comprehend the competitive market scenario, the most
upcoming suburb after the launch of many new restaurant and malls, an effort was made to
ascertain and analyze customer views and preferences for the same through process of Brand
Recall. Also, a detailed study was made to understand the performance pattern of major
competitors.
In doing so, it was possible to assess the competition in the market, hence enabling us to
position ourselves more effectively and strategize on a long-term basis. During the course of
this project, I was also fortunate enough to be able to study the promotional campaigns
carried out in the store.
This report contains the findings arrived after detailed analysis of the data received through
observations made at the restaurants and personal interviews conducted with the customers at
various stores. Though not professionally equipped to suggest strategies to the pioneer of
organized restaurants in India, a sincere effort has been made to give some humble
Recommendations for the organization at the end of the report which would benefit the firm
in the long run.
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SHAIK ANU BABA, 1NZ15MBA50