A STUDY ON SUPPLY CHAIN MANAGEMENT AT KRITUNGA RESTAURANT
| dc.contributor.author | SHAIK ANU, BABA | |
| dc.date.accessioned | 2017-08-10T08:30:24Z | |
| dc.date.available | 2017-08-10T08:30:24Z | |
| dc.date.issued | 2017-08-10T08:30:24Z | |
| dc.description.abstract | Logistics and supply chain management is the key success factor for any restaurant in current competitive market. With a view to comprehend the competitive market scenario, the most upcoming suburb after the launch of many new restaurant and malls, an effort was made to ascertain and analyze customer views and preferences for the same through process of Brand Recall. Also, a detailed study was made to understand the performance pattern of major competitors. In doing so, it was possible to assess the competition in the market, hence enabling us to position ourselves more effectively and strategize on a long-term basis. During the course of this project, I was also fortunate enough to be able to study the promotional campaigns carried out in the store. This report contains the findings arrived after detailed analysis of the data received through observations made at the restaurants and personal interviews conducted with the customers at various stores. Though not professionally equipped to suggest strategies to the pioneer of organized restaurants in India, a sincere effort has been made to give some humble Recommendations for the organization at the end of the report which would benefit the firm in the long run. | en_US |
| dc.identifier.uri | http://hdl.handle.net/123456789/8257 | |
| dc.language.iso | en | en_US |
| dc.subject | SHAIK ANU BABA | en_US |
| dc.subject | 1NZ15MBA50 | en_US |
| dc.title | A STUDY ON SUPPLY CHAIN MANAGEMENT AT KRITUNGA RESTAURANT | en_US |
| dc.type | Other | en_US |