A STUDY ON SERVICE QUALITY IN SR MOTORS BOSCH CARS
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Date
2017-08-11T08:34:25Z
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Abstract
The research has been conducted to study SERVICE QUALITY IN SR MOTORS BOSCH
CAR SERVICES.
The study involved questionnaire method and was undertaken through personal interview
with the customer in SR motors Bosch car service Outlet. The sample size of 100 customers
was chosen.
The questionnaire was simple in structure containing open ended & close-ended questions,
which was designed to obtain the required information from the respondents keeping in mind
the objectives of the study.
The analysis & inferences were made according to the varied opinions of the respondents
regarding the quality of services and behaviour of customers towards SR motors Bosch car
services. The attributes that influence the customers to select SR motors Bosch car service are
quality, service, availability of spares, and value of money offered etc. The customers have
given good & excellent ratings for SR motors Bosch car services. Conclusion states a few
changes to be made to improve the service quality by using sophisticated tool and equipment,
promote through different sources and salesperson guidance.
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SHWETHA SHREE B R, 1NZ15MBA60