A STUDY ON SERVICE QUALITY IN SR MOTORS BOSCH CARS
| dc.contributor.author | SHWETHA, SHREE B R | |
| dc.date.accessioned | 2017-08-11T08:34:25Z | |
| dc.date.available | 2017-08-11T08:34:25Z | |
| dc.date.issued | 2017-08-11T08:34:25Z | |
| dc.description.abstract | The research has been conducted to study SERVICE QUALITY IN SR MOTORS BOSCH CAR SERVICES. The study involved questionnaire method and was undertaken through personal interview with the customer in SR motors Bosch car service Outlet. The sample size of 100 customers was chosen. The questionnaire was simple in structure containing open ended & close-ended questions, which was designed to obtain the required information from the respondents keeping in mind the objectives of the study. The analysis & inferences were made according to the varied opinions of the respondents regarding the quality of services and behaviour of customers towards SR motors Bosch car services. The attributes that influence the customers to select SR motors Bosch car service are quality, service, availability of spares, and value of money offered etc. The customers have given good & excellent ratings for SR motors Bosch car services. Conclusion states a few changes to be made to improve the service quality by using sophisticated tool and equipment, promote through different sources and salesperson guidance. | en_US |
| dc.identifier.uri | http://hdl.handle.net/123456789/8282 | |
| dc.language.iso | en | en_US |
| dc.subject | SHWETHA SHREE B R | en_US |
| dc.subject | 1NZ15MBA60 | en_US |
| dc.title | A STUDY ON SERVICE QUALITY IN SR MOTORS BOSCH CARS | en_US |
| dc.type | Other | en_US |