Impact of Online Marketing on Consumer Behaviour at Masira Digital Marketing Pvt. Ltd
| dc.contributor.author | Diwakar, D | |
| dc.date.accessioned | 2016-07-14T12:00:47Z | |
| dc.date.available | 2016-07-14T12:00:47Z | |
| dc.date.issued | 2016-07-14T12:00:47Z | |
| dc.description.abstract | Online Marketing Research checks all the new techniques and trends used to have online research, comprising how to leverage prevailing sources, online chat-based sessions, email feedback, online (Ruskin, 2015) focus groups, and much more. Precisely assessments of commercial Web sites help explain the role of gender for online consumer conduct, (Carolynn McMahana, 2016)its effect on interactivity and advertising effectiveness and efficiency , and the suggestions for online marketing communications. This examination relies on dimensions of consumers’ online behavior and consumers’ beliefs about the collaborative communication environment in relation to three types of features: human-to-human, human-to-computer, and human-to-content. More number of females is into online fashion stores as they want to try out new trends. Despite the growing acceptance of viral marketing, factors acute to such a new communication medium stay largely unknown. Theorizing the act of advancing online content as a special case of a more overall communication behavior, we identify four possible motivations: (1) the need to be chunk of a group, (2) the need to be unique , (3) the need to be altruistic, and (4) the need for personal development. Using a survey of young adults, we inspect the association between these motivations and the rate of passing along online content. We also examine if high trait curiosity can incidentally lead to more promoting by increasing the amount of online content used. (Dempsey, 2015) Results show that Internet users, who are more unique and/or more altruistic, tend to advancing more online content than others. | en_US |
| dc.identifier.uri | http://hdl.handle.net/123456789/6283 | |
| dc.language.iso | en | en_US |
| dc.subject | Diwakar D | en_US |
| dc.subject | Impact of Online Marketing on Consumer Behaviour at Masira Digital Marketing Pvt. Ltd | en_US |
| dc.subject | MBA Project Report 2015-16 | en_US |
| dc.title | Impact of Online Marketing on Consumer Behaviour at Masira Digital Marketing Pvt. Ltd | en_US |
| dc.type | Other | en_US |