Enhanced Service Operation Management for Service Optimization of CRM Applications
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Date
2018-10-17T12:39:03Z
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Abstract
Service operation management [SOM] is concerned with defining a set of prerequisites leading to the formulation of the business code of conduct in an enhanced manner, this will push the CRM value of an organization towards positive curve thereby enabling the customers to have extended trust on their service. Understanding to the need of customers and adhering to their needs is the primary objective of any product or service oriented organisation,the conventional approach is to define a generic set of protocols to maintain its customers, rather SOM provides a customized approach to understanding the needs of every individual and crafting the services to a targeted customer in a personalizedmanner. CustomerPersonalization is the basis on which SOM Principles are being implemented, the intent of SOM is to Enhance Existing CRM models thereby adding a layer of Personalization over it to improve User Experience [UI] and User Interface[UX]
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Nadeem Akram N, 1NH15MCA47