Study on the Impact of Brand Image on Customer Taste Preference, Overall Satisfaction and Loyalty Intention in the Context of Bajaj Auto
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2016-08-18T10:28:29Z
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Brand Image: The imprint that flashes in the clients mind that portrays a Brands all out Persona.
―Products are something that is manufactured in plant but a brand is rather a thing that the client purchases in order to be a user for a longer period. Others would rather go-ahead and come up with a similar product but a brand is of a kind and differentiates itself from others. Products become obsolete but the longevity of a successful brand is immortal‖ Marketing Executive. It is barely questioned that Brands are valued assets that companies own. Brands are in fact reflected to be the solitary company asset that actually sustains overtime.
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Savan M, Study on the Impact of Brand Image on Customer Taste Preference, Overall Satisfaction and Loyalty Intention in the Context of Bajaj Auto, 1NZ14MBA50