A STUDY ON POSITIONAL ATTRIBUTE FOR TUMMY’S
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Date
2017-08-11T08:37:29Z
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Abstract
The project titled “A study on positioning attributes for tummy’s” deals with the
analysis and interpretation on how tummy’s the B2B segment of Petoo is
positioned in the mind of the restaurant owners. Positioning gives us the ability to
be on the minds of the customers hence to position the company in the way which
the customer has perceived or to help them understand the product through
positioning is essential for business enterprise. Positional attributes for tummy’s
includes a) elimination of chef dependency, b) reduce wastage to zero, and c)
reduce storage problem. All this with competitive pricing. In this project a detail
survey of the products positioning in the minds of the customers is carried out in
order to determine the best positioning attribute for tummy’s product.
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RAKESH B, 1NZ15MBA34