THE MARKET STUDY ON APPREHENSION AND CHALLENGES OF ADOPTION OF READY TO EAT OR READY TO COOK PRODUCTS OF PETOO PRODUCTS IN B2C
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Date
2017-08-10T10:27:08Z
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Abstract
The purpose of this study is to explore and study the market for Ready-to-eat/cook products
in Southern India. To find out what are the influential factors determine the market for such
products. People attitude, income level, life style changes, product availability are taken into
consideration to arrive at the conclusion. The main aim for this study is to explore market
potential for ready-to-eat products and the major forces determining such segment to grow and
the future potential of the same.
Market research will give us insights about the ongoing potential of the segment and the people
preference to such products. There is a tremendous changes in the last ten years in our country
people consuming habits. The choices before them are plenty and proliferation of micro
entrepreneurs will also be influencing factors for this product segment.
Other than convenience there are many hidden forces and upcoming forces determine this
market. Yet there is no specific boundary for this market since this segment has to be growing
and need to mature. Rather than availability of western eatables products, our own products are
come into packaged items for sales in this market. This study will throw some light on market
boundary and its potential of ready-to-eat products.
This study will help us understand and analyze the challenges PETOO company would face
when it wants to extend the company from B2B to B2C and strategies implementation to be
successful in the retail sector in the market.
In this project report, Chapter 1 consists about introduction of the topic, Chapter 2 consists
about industry profile and company profile, Chapter 3 consists of theoretical background of the
study, Chapter 4 consists of analysis and interpretation of data, Chapter 5 consists of summary
of finding, suggestions and conclution.
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THANU.R, 1NZ15MBA77