A STUDY ON DIGITAL MARKETING STRATEGIES OF SUNNESS CAPITAL INDIA PRIVATE LIMITED
Loading...
Files
Date
2017-08-12T10:51:39Z
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
Internet is fast emerging as a powerful medium of advertising in the new millennium.
With the number of Internet users increasing manifold, the new medium is viewed as the
advertiser's dream. The Internet is the fastest growing medium in the 2000’s with millions
of users and an average estimated growth of 124% annually.
Digital Marketing is becoming a part of some companies marketing strategy- however it
requires new strategies and thinking. The benefit of DIGITAL MARKETING is its ability
to cover people from different geographical area with varied tastes and preferences.
This study is descriptive study and the sampling technique here used is convenience
sampling. The sample size is 100 selected from the population of Bangalore City. The data
is collected with the help of structured questionnaire, which includes open end and close-
ended questions.
The next step in the research process is Analysis and Interpretation of the Data
collected from the respondents. This Analysis and Interpretation is done with the help
of Graphs and Tabulation, They are prepared with the help of MS Excel software.
With the help of Analysis and interpretation the findings are drawn which includes
whether consumers are aware of online advertisement, do online advertisement effect their
purchase behavior.
With the critical Analysis and Interpretation the Suggestion’s are drawn on how to
improve Online Advertisement in order to attract much of the viewership and to increase
the purchasing efficiency and also to improve the methods of online advertisement.
Description
Keywords
DIVYA M.N, 1NH15MBA50