A STUDY ON COMPETITIVE PRODUCT AND MARKET POSITIONING OF DR.FIXIT
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Date
2017-08-10T10:20:08Z
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Abstract
The topic of research is “A study on competitive product and market positioning of
Dr.Fixit at pidilite industries” and the research was conducted to know the real competitors of
the Dr. Fixit and market position of Dr. Fixit in Bengaluru.
The research methodology used was descriptive research and the sample size chosen
was 100 respondents for convenience. The data analysis was done using weighted average
method, correlation and regression.
The obtained results helps in understanding the position of Dr. Fixit products with
respect to its competitors and the areas of operation which requires more attention. In order to
improve Retailers satisfaction, it helps in identifying the weak areas and improving them by
delivering better service and other promotional activities.
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SRIKAR G, 1NZ15MBA66