AN EFFECTIVENESS OF PERSONAL SELLING IN B2B MARKET
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Date
2017-08-10T11:27:53Z
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Abstract
From this study an effectiveness of personal selling in the business to business shows that
how
Effectively one can sell their product to the individual business.
The methodology adopted in this study is descriptive research. The total sample size being
100 respondents. The data is collected from primary as well as secondary sources.
Personal selling refers to that were the individual goes and meet the buyer again and again To
sell him product to him is knows as personal selling he personally goes and meets the clients
and again to give more brief information about the product
Personal selling is nothing but directly meeting the customers face to face and creating the
awareness about the product which they are going to sell and persuading the to purchase the
product it is one of the best way to approach the customer to sell the product
Personal selling is when businesses use people (the "sales force") to sell the product after
meeting face-to-face with a customer. The sellers promote the product through their
attitude, appearance and specialist product knowledge. They aim is to inform and
encourage the customer to buy, or at least trial the product.
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DEEPAK T, 1NH15MBA45