IDENTIFYING EFFECTIVE MARKETING AND SALES STRATEGY FOR MEDICINE WITH REFERENCE TO MEDOPHARM LTD
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Date
2017-08-16T06:45:39Z
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Abstract
This study is based on identifying effective marketing and sales strategy with reference to
medicine in medopharm. The main objective of the study is to study effective marketing and
sales strategies adopted in medopharm industry and also to examine the key variables having
strong control on effective marketing and sales strategies in the company. As part of the
methodology both primary and secondary technique of data collection were adopted for the
study. A description study was commenced in order to ascertain and be able to portray the
characteristics of the variable of interest in a situation. The sample size for this study
comprises of 100 respondents and the sampling technique used in the study is convenience
sampling. The survey is being conducted within the Bangalore city. The study has been
conducted based on survey with the help of the questionnaire. The major findings based on
the observation and analysis revealed that majority of customer has reasonable opinion on
Medopharm industry.
The main objective of the study is to identifying the marketing and sales strategy of the
company, to identify possible area of upgrading in Medopharm products.
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Ashwini.S.D, 1NH15MBA26