A STUDY ON EFFECTIVENESS OF CORPORATE SOCIAL RESPONSIBILITIES (CSR) IN AN ORGANIZATION
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2017-08-11T08:40:50Z
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Abstract
The project titled “A STUDY ON EFFECTIVENESS OF CORPORATE SOCIAL
RESPONSIBILITIES (CSR) IN AN ORGANIZATION” which deals with the interpretation
and analysis on how the organization makes their brand image with the society through CSR
activities. In the last twenty years, there has been a sea change in the nature of the triangular
relationship between companies, the state and the society. No longer can firms continue to act
as independent entities regardless of the interest of the general public. The evolution of the
relationship between companies and society has been one of slow transformation from a
philanthropic coexistence to one where the mutual interest of all the stakeholders is gaining
paramount importance. Companies are beginning to realize the fact that in order to gain
strategic initiative and to ensure continued existence, business practices may have to be
molded from the normal practice of solely focusing on profits to factor in public goodwill and
responsible business etiquettes (Reynard and Frostier, 2002). An examination of some of the
factors which have led to the development of the concept of corporate social responsibility
(CSR) would be ideal starting ground for the conceptual development of suitable corporate
business practices for emerging markets.
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RAJA C, 1NZ15MBA32