The Effect of Brand Image on Consumer Taste Preference: How Brand Image Can Affect on Consumers Taste in the Kanhirode Weavers Co-operative Society Ltd.
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Date
2016-08-17T13:29:40Z
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Abstract
This project is performed at KANHIRODE WEAVERS CO-OPERATIVE P&S SOCIETY LTD, in Kannur. Here the project is focusing the brand image of the weave co. How to affect the taste and preference of the consumer. It will explore the customers taste and preference towards the textiles industry.
In this project research used and observed how brand image of weave co. Influence to the customers. It will emphasises the why the consumers parches weave co product. Now as the textile industry have a greater opportunity. People will motivated by the brand. They are the brand users. Weave co is a handloom industry. It has lots of competitors in the market. This study will give a proper information about how brand image will become the part of the decision making process.
As in the graph and data collection showed that clear information about the influence of brand in the decision making of consumer. Brand image can be tell as the pictorial representation of the brand. It will give easy way of understanding to the brand. These kinds of representation will provide the better way of attraction
In this study bring out the value of the weave co to the consumers. It provide a good value to the brand image. It provide a good review to the minds of customers.
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Nikhil Mathew, 1NZ14MBA04