A Study on Consumer Perception on Maruti Suzuki - Swift in Bangalore City
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Date
2016-08-18T11:06:31Z
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Abstract
I have undertaken my internship in Kalyani Motors Pvt Ltd, the topic chosen for the study is Customer Perception on Maruti Suzuki – Swift, in Bangalore city. The study was conducted to analyze the factors that determine the customer perception towards Maruti Swift.
Descriptive research methodology is used in this study to describe the characteristics of various attributes related to study. This study has helped me as an individual to understand various attributes like customer maintenance strategy, the advertisement strategy of Maruti Suzuki , the reason behind selecting the swift among the competitors and other attributes.
To complete my task based on the study my aim was to interact only with the customers who visit the showroom and own Swift car. This project was carried out on a period of 10weeks.
At the completion of my project in Kalyani Motors Pvt Ltd, I conclude that Maruti Suzuki is giving better service to the customers, but they need to concentrate towards the promotional strategy to attract more customers towards the brand. All the suggestion and recommendations through my study would help Maruti Suzuki to overcome its challenges and ensure that all their customer are satisfied.
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Sridhar S, 1NZ14MBA70, A Study on Consumer Perception on Maruti Suzuki - Swift in Bangalore City