A Study on the Effectiveness of Advertisement on Sale and Consumer Awareness in United Oil Industries, Aluva
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2017-04-25T10:36:50Z
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United oil industries, a partner ship firm which is located at kuttamassery near Aluva lead by a number of efficient board of Directors. This oil extract firm is a fast growing enterprise with excellent co-operation of staff members and workers. The firm was established in 1998 and now it is well known in gingely oil production and marketing. Advertisement is one of the important components of promotion mix. It is a highly mode of communication many people can receive the same message. In this present scenario, it is a fact that the customers are bombarded with lots of information. The information they get from different sources the awareness of the product is only through advertisement. It is only through advertisement the different brands produced b the company can be made known to the people. Advertisement is the main factor influences every customer to buy a particular product. So, the effectiveness of advertisement may lead to the sale of that product. The best way to increase the sales is through effective advertisement. Here is a study about the effectiveness of advertisement. As in this competitive market without advertisement a product cannot survive in the market. The study was conducted at united oil industries, Aluva. The study was carried out to find the advertisement effectiveness of swarnam nallenna
From the study conducted, it is clear that customer‘s preference is only to branded products. They relay on the quality and availability of the product .Advertisement is the main factor influences every customer to buy a particular product. So, the effectiveness of advertisement may lead
to the sale of that product. The best way to increase the sales is through effective advertisement.
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Nishan K Ashraf, A Study on the Effectiveness of Advertisement on Sale and Consumer Awareness in United Oil Industries, Aluva, 14P35G0112