A Study on Customer Relationship at Sunness Capital India Pvt Ltd
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Date
2020-10-08T10:47:35Z
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Abstract
CRM or Customer Relationship Management is a strategy for managing an organization’s relationships and interactions with customers and potential customers. A CRM system helps companies stay connected to customers, streamline processes and improve profitability. The main goal of Customer relationship management is to create a strong bond between customers and the company. The strong bond can be built by focusing on the two main objectives of CRM. Providing the organization and all of the employees that treat customers with a single and complete view of every customer at every touch point and across all channels and providing the customer a single and complete view of the company and its extended channels.
Effective implementation of customer relationship management can increase customer satisfaction, loyalty and their absorption and may result in more sales and repeat of purchases. Some organizations face difficulties in the implementation of (CRM) because their attitude toward this issue is purely technological.
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KIRAN S, 1NZ18MBA36