Brand Positioning of Ashirvad Pipes Private Limited
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Date
2015-12-11T12:28:42Z
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Abstract
Brand positioning refers to “target consumer’s” reason to buy brand in preferences to
others. It is a very greatful method in the marketing arena. it is ensures that all brand activity has
a common aim; is guided, directed and delivered by the brand’s benefits to buy; and focuses at
all points of contact with the customer.
In order to create a distinctive place in the market, a niche market has to be carefully
chosen and a differential advantage must be created in their mind. Brand positioning is a medium
through which an organization can portray its customers what it wants to achieve for them and
what it wants to mean to them. Brand positioning forms customer’s views and opinions.
Brand positioning can be defined as an activity of creating a brand offer in such a manner
that it occupies a distinctive place and value in the target customer’s mind. Brand positioning
involves identifying and determining points of similarity and differences to ascertain the right
brand identity and to create a proper brand image. Brand positioning is the key of marketing
strategy. Positioning is the base for developing and increasing the required knowledge and
perceptions of the customers. it is the single feature
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Brand Positioning of Ashirvad Pipes Private Limited, Nagendra K