Brand Positioning of Ashirvad Pipes Private Limited
| dc.contributor.author | Nagendra, K | |
| dc.date.accessioned | 2015-12-11T12:28:42Z | |
| dc.date.available | 2015-12-11T12:28:42Z | |
| dc.date.issued | 2015-12-11T12:28:42Z | |
| dc.description.abstract | Brand positioning refers to “target consumer’s” reason to buy brand in preferences to others. It is a very greatful method in the marketing arena. it is ensures that all brand activity has a common aim; is guided, directed and delivered by the brand’s benefits to buy; and focuses at all points of contact with the customer. In order to create a distinctive place in the market, a niche market has to be carefully chosen and a differential advantage must be created in their mind. Brand positioning is a medium through which an organization can portray its customers what it wants to achieve for them and what it wants to mean to them. Brand positioning forms customer’s views and opinions. Brand positioning can be defined as an activity of creating a brand offer in such a manner that it occupies a distinctive place and value in the target customer’s mind. Brand positioning involves identifying and determining points of similarity and differences to ascertain the right brand identity and to create a proper brand image. Brand positioning is the key of marketing strategy. Positioning is the base for developing and increasing the required knowledge and perceptions of the customers. it is the single feature | en_US |
| dc.identifier.uri | http://hdl.handle.net/123456789/5253 | |
| dc.language.iso | en | en_US |
| dc.subject | Brand Positioning of Ashirvad Pipes Private Limited | en_US |
| dc.subject | Nagendra K | en_US |
| dc.title | Brand Positioning of Ashirvad Pipes Private Limited | en_US |
| dc.type | Thesis | en_US |