A STUDY OF THE REAL ESTATE INDUSTRY FOCUSSED ON THE ANALYSIS OF CONSUMER BUYING BEHAVIOUR TOWARDS CONCEPT BASED SELLING OF PRODUCTS BY FOUR CLOVER REALTY PVT. LTD. IN BANGALORE
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Date
2017-08-10T10:04:33Z
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Abstract
The research report discusses, how real estate is drastically being developed, and organised:
focusing mainly on metropolitan city in India .The Silicon Valley known for IT sectors, where real
estate took birth in Bangalore. Today in real-estate there are more than 100 players, with a
competitive atmosphere, companies operating as a real estate agent have an array of product like
plots, apartment’s, villa plots ,studio apartments , plots commercial areas etc. Apart from just
dealing with a product with only one type of inventory, there are mix development projects and
gated communities, with combination of commercial and residential aspects as a mini city with a
concept which help them to be unique from the competitors and attract the customers for something
more value and benefit for their life style.
Clover mark is An Integrated sales & Marketing Company, focused on the real estate industry,
founded in 2010 & operated by alumni of IIM Bangalore with a strong
Strong leadership team with proven sales record of over 25000 houses, we provide
end–to–end solutions to developers, right from land acquisition to product conceptualization to
product branding & marketing to sales to CRM Large exclusive sales & marketing order book of
over Rs 3000 corer’s over next 1-2 years. End to End home buying assistance, including home
loans
The concept is framed by the strong marketing team considering the location factors, connectivity,
unique point in that area, the future development (growth), environment factors, social life style,
and appraisal in the value for investment. Keeping all the above factors the marketing come up
with a unique concept which attracts the customer and, make them feel the difference compared
to other competitors in the real estate market. With the sample size of 100 we are going to analyse
the right clients and know the importance of concept based selling, based on their feeling towards
our property.
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SHWETHA.N, 1NZ15MBA58