A Study on Online Marketing Effectiveness in Creating Brand Awareness
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Date
2016-08-18T11:15:36Z
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Abstract
The project is undertaken to study how online marketing techniques implemented by Masira Digital Marketing Pvt Ltd for Chumbak.com will help in creating brand awareness for the firm. Online marketing is changing the whole scenario of marketing where in companies needs to make very less investment but will be able to generate more leads.
Online marketing is nothing but usage of tools provided by Google like Google Adwords, Google keyword planner, Google Analytics and other online applications like Alexa.com. It has display ads shown in web browsers and communicating about the products through email and mobile marketing.
Brand awareness can be called as creating an image about a particular product or service provided by a company. This image determines whether the company will survive to see the future in any given economy. Having the best tools for marketing, and in this case online tools, is imperative to any company. While it is less expensive than the traditional forms of marketing, it is all the same risky because an impression (positive or negative) would reach an audience far wider than what a traditional form of marketing can help reach.
The main idea behind this study is to get a broader understanding of the need and importance of online marketing for a company like Chumbak.com and the necessity of online marketing in today’s world. Competition is on the rise, and every corporate whether operating an online store or a traditional form of brick and motor store, must do everything possible to ensure they are far ahead in the game. Failing to have a foresight and plan of this sort would prove fatal for any organization in this generation.
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Vaisakh U V, A Study on Online Marketing Effectiveness in Creating Brand Awareness, 1NZ14MBA82