A Study on Customer Satisfaction Towards Lifestyle
| dc.contributor.author | Shamin, Shan P E | |
| dc.date.accessioned | 2016-10-14T13:29:09Z | |
| dc.date.available | 2016-10-14T13:29:09Z | |
| dc.date.issued | 2016-10-14T13:29:09Z | |
| dc.description.abstract | This study was conducted to find out the “CUSTOMER SATISFACTION TOWARDS LIFESTYLE”. In this project study it was observed how far customers are satisfied with the service provided by Lifestyle. The Bangalore living style has grown at an unprecedented pace through the last few years. Demand for more and more Products has resulted in the growth of the fashion industry and development of new stores and outlet.With the increase in job opportunities and also due to high income value in the city of Bangalore, there has been a significant increase of population from outside, also fuelling the demand for purchase of more and more products. Consumer satisfaction is an abstract concept and involves such factors as the quality of the product, the quality of the service provided, the atmosphere of the location where the product or service is purchased, and the price of the product or service. Businesses often use customer satisfaction surveys to gauge customer satisfaction. The objectives of the study was to determine the perception, acuity and insight of the customers towards the product available in lifestyle fashion store compare to other fashion stores to find relationship between expectation and satisfaction level of the consumers who have purchased products at lifestyle, to find out ways and methods by which consumer expectation and satisfaction levels can be meet. The conclusions that is formulated by this were majority of the consumers are satisfied with products variety offered to them. Consumers are satisfied with the service offered to them.Most of the families staying around the store are aware about the store.Most of the customers visits lifestyle on monthly basis. Customers supports heartedly for the success of the company. Lifestyle always maintain good relations with the customers. | en_US |
| dc.identifier.uri | http://hdl.handle.net/123456789/6555 | |
| dc.language.iso | en | en_US |
| dc.subject | Shamin Shan P E | en_US |
| dc.subject | 13vfc24093 | en_US |
| dc.subject | A Study on Customer Satisfaction Towards Lifestyle | en_US |
| dc.subject | MBA Projects | en_US |
| dc.title | A Study on Customer Satisfaction Towards Lifestyle | en_US |
| dc.type | Other | en_US |