The Effective Promotional Strategies Influencing Customers for the Producs of BigBazaar, Kasaragod
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2016-07-22T12:17:35Z
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This report under the title “A study on the effective promotional strategy influencing customers for the products of Big Bazaar Kasaragod” is prepared according to the study conducted in the company. The duration of the study was 10 weeks, which extended from December 9th, 2015 – February 14th, 2016. During the study I came to know about the different marketing strategies and practices implemented in retail stores. Descriptiveresearch methodology is used for this study and collect the information from the own environment through convenience sampling technique. The representation of the data have been done with the help of various kinds of graphs and charts.
The main aim of the study is to understand the various promotional strategies or techniques used in the retail sector and its relation with the customers buying behavior. The study reveals that the range and availability of merchandise and the competitive offers are the most motivating factor to purchase from Big Bazaar.
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The Effective Promotional Strategies Influencing Customers for the Producs of BigBazaar, Kasaragod, Ahammad Shanfar PH, MBA Project Reports 2015-16