Market Research and Competitor Analysis of Coffee Day Beverages
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Date
2018-10-17T09:46:46Z
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Abstract
The research in based on the Company called Coffee Day Beverages a division of Coffee Day Global Limited. The Coffee Day Global limited has many divisions under it such as Sical a logistic company, Dafco a furniture company, Way2wealth is a Financial advisory company, Coffee Day Beverages is a division of Vending machines, Café Coffee Day is the retail chain under it which can be seen all over Bangalore. Under Coffee Day Beverages there are three segments to which they cater the product. It is as follows: - SME, HoReCa and Institutions.
SME- is Small Medium enterprises.
HoReCa – Hotels, retail outlets and Cafés.
Institutions- are huge clients with more than 2000 employees.
Feedbacks from these clients were taken to gain insights of the market and the competition and suggestions were given as to how to improve customer satisfaction.
This project gathers information about the market in with Coffee Day vending machines were operating and analyses the competition available in the market. The aims of this project were to find
CoffeeDay Beverages
SME
HoRaCa
Institutions
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Selim S K, 1NZ16MBA57