A Study on Factors Governing the Effectiveness of Promotional Strategies at Big Bazaar at OMR, Bangalore
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Date
2016-08-18T11:12:48Z
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Abstract
One of the most powerful activities of marketing is an witnessing in all the durations of Indian
retail sector. In these retailers always think about how to win the customers heart and reaching
of customers expectations. If the advancement is an one of the vital role played in promotional
strategy, but in this big bazaar having the advantage of first mover in an future sector, and
creates specified formats and also it can be changes the purchasing behavior of people. Then
this big bazaar providing several products under one roof with low amount of prices and this
is helpful to the studying about promotional strategies.
And this study of research topic ‘A Study on factors governing the effectiveness of
Promotional Strategies at Big Bazaar” OMR Bangalore’ is an understand and attracting
the customers into the big bazaar, then also developing the top level management of
promotional strategy in big bazaar. And then in this Bangalore having the special pattern of
shopping, then advertising is an advancement of significant apparatus, and this advancement
is worked when the needs of customers fulfilled and also move of buying.
And even when the set of objectives for the studying about promotional activities in big bazaar,
the data collection was adopted by observations and through distributing of questionnaire and
also using experimental research, primary research should be utilized.
When the media services should Developing in retail industry, it can be publicists and after
customers arrived into stores. Partho dasGuptha MD & Chief Executive officer, future
media, says “you are conveying to the purchaser when and where: it is important at the
season of settling on a buying choice”. The punch line of Big Bazaar says" MAKING INDIA
BEAUTIFUL", and Wednesday is the least expensive day.
And this study mainly considered about the offers gave by the big bazaar and using media
strategy it should be conveying most customers and sample size is 100 for the purposes of the
study
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Tribhuvan Kumar K, 1NZ14MBA79, A Study on Factors Governing the Effectiveness of Promotional Strategies at Big Bazaar at OMR, Bangalore