A Study on Factors Governing the Effectiveness of Promotional Strategies at Big Bazaar at OMR, Bangalore
| dc.contributor.author | Tribhuvan Kumar, K | |
| dc.date.accessioned | 2016-08-18T11:12:48Z | |
| dc.date.available | 2016-08-18T11:12:48Z | |
| dc.date.issued | 2016-08-18T11:12:48Z | |
| dc.description.abstract | One of the most powerful activities of marketing is an witnessing in all the durations of Indian retail sector. In these retailers always think about how to win the customers heart and reaching of customers expectations. If the advancement is an one of the vital role played in promotional strategy, but in this big bazaar having the advantage of first mover in an future sector, and creates specified formats and also it can be changes the purchasing behavior of people. Then this big bazaar providing several products under one roof with low amount of prices and this is helpful to the studying about promotional strategies. And this study of research topic ‘A Study on factors governing the effectiveness of Promotional Strategies at Big Bazaar” OMR Bangalore’ is an understand and attracting the customers into the big bazaar, then also developing the top level management of promotional strategy in big bazaar. And then in this Bangalore having the special pattern of shopping, then advertising is an advancement of significant apparatus, and this advancement is worked when the needs of customers fulfilled and also move of buying. And even when the set of objectives for the studying about promotional activities in big bazaar, the data collection was adopted by observations and through distributing of questionnaire and also using experimental research, primary research should be utilized. When the media services should Developing in retail industry, it can be publicists and after customers arrived into stores. Partho dasGuptha MD & Chief Executive officer, future media, says “you are conveying to the purchaser when and where: it is important at the season of settling on a buying choice”. The punch line of Big Bazaar says" MAKING INDIA BEAUTIFUL", and Wednesday is the least expensive day. And this study mainly considered about the offers gave by the big bazaar and using media strategy it should be conveying most customers and sample size is 100 for the purposes of the study | en_US |
| dc.identifier.uri | http://hdl.handle.net/123456789/6491 | |
| dc.language.iso | en | en_US |
| dc.subject | Tribhuvan Kumar K | en_US |
| dc.subject | 1NZ14MBA79 | en_US |
| dc.subject | A Study on Factors Governing the Effectiveness of Promotional Strategies at Big Bazaar at OMR, Bangalore | en_US |
| dc.title | A Study on Factors Governing the Effectiveness of Promotional Strategies at Big Bazaar at OMR, Bangalore | en_US |
| dc.type | Other | en_US |