A STUDY ON THE EFFECTIVENESS OF PROMOTIONAL ACTIVITIES ON NS ASAFOETIDA
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Date
2017-08-14T09:43:55Z
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Abstract
The Project Titled “A Study On the effectiveness of promotional activities of NS
Asafoetida” is conducted to know about promoting and how it’s effective. For the study
primary data collected with the help of questionnaire. The project is trying to know about the
promotional effectiveness of the brand and its products and how it helps in the growth of
company. This study helps to understand the customer view and perception about the brand
and its products. it will also helps to find out the satisfaction level.
Promotion is the final element in the marketing mix. The manufacturer has to take effective
steps in meeting the consumer in the market after taking the decision relating to the nature of
products, its price and its distribution. The present age is of consumer-oriented markets and
therefore, it is the responsibility of manufacturer to know what is required by the buyers
This project is mainly based to attain the effectiveness of the sales promotion activities. it
also helps in studying the strategies used for promotion. The study analyses the brand
popularity of NS asafoetida and its products. Consumer feedback is also being evaluated.
In this study, it has been observed that NS brand created a very good brand image among the
minds of the consumers. The main reason for this is quality product offered to the consumers.
Building good impressions about the product in the customers mind is difficult but the
customers had good impression on NS. It’s clear that how promotional activities are very
important to promote the product in the market and maintaining the consistence in the
market, and it is a toughest job. The main strategy the brand implemented is through visual
advertisements and concentrated more on opening up outlets in and around the state. The
importance given for the promotional activities for the products is comparatively low but it
has a good brand name in the market as well as in the perception of the customers.
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ABHILASH GANESH, 1NH15MBA03