A STUDY ON MARKETING STRATEGIES AND SERVICES
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Date
2017-08-10T09:08:58Z
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Abstract
The services sector is a vital component of the Indian economy. The sector, which accounts for
around 65 percent of the country Gross Domestic Product(GDP), has emerged as one of the
largest and fastest growing sectors not just in the country but in the global landscape,
subsequently, its contribution towards global output and employment has been substantial. The
share of services in India’s GDP at factor cost rise from 33.33 to 57.5 percent. In India it
comprises a wide range of activities, including trading, transportation, communication, financial,
real estate and business services and community, social and personal services.
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TENZIN KONCHOK, 1NZ15MBA76