A STUDY ON COMPETITIVE ANALYSIS OF TUMMY’S PRODUCT WITH REFERENCE TO CONVENIENCE FOOD PACKAGING PRODUCTS
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Date
2017-08-14T12:13:11Z
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Abstract
The purpose of this study is to explore and study the market for convenience food packaging
products with respect to the customers who are residing in Bangalore. To find out what are the
influential factors determine the market for such products. People attitude, income level, life
style changes, product availability are taken into consideration to arrive at the conclusion. The
main aim for this study is to explore market potential convenience food packaging products and
the major forces determining such segment to grow and the future potential of the same.
Market research will give us insights about the ongoing potential of the segment and the people
preference to such products. There is a tremendous change in the last ten years in our country
people consuming habits. The choices before them are plenty and proliferation of micro
entrepreneurs will also be influencing factors for this product segment.
Other than convenience there are many hidden forces and upcoming forces determine this
market. Yet there is no specific boundary for this market since this segment has to be growing
and need to mature. Rather than availability of western eatables products, our own products are
come into packaged items for sales in this market. This study will throw some light on market
boundary and its potential of convenience food packaging products.
The finding of this research also provides an insight about the competition faced by convenience
food packaging companies. And it gives us an insight about how to target different customer
groups and use different promotional strategies. The main objective of the study is to understand
the customer’s acceptance of Tummy’s products in the market
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ABHISHEK.URS.H.S, 1NH15MBA04